SEO changes quickly,
and anyone who runs an SEO agency should always strive to keep up with the trends. Google also updates its algorithm regularly to keep low-quality sites out of the search results and ensure that only high-quality sites appear in the search results. There are many SEO agencies that specialize in SEO and understand Google’s algorithms, and each one of them has their own unique strategies.
What you need to do to be as creative as an SEO agency
To have a unique strategy like an SEO agency, you need to go through a long period of trial and error. If you fully understand the current state of your SEO before implementing a new strategy,
it will be easier to find the problem when your rankings drop due to the subsequent changes. That’s why you shouldn’t use complicated methods, but test slowly with easily verifiable methods.
A mobile-friendly site helps your SEO
Also, it’s important to make your website mobile-friendly. Google has a negative attitude towards sites that are not mobile-friendly and can result in lower rankings. If you get links from sites that are already ranking highly in Google, it will have a positive effect on your site. Google takes these links into account when ranking searches.